About Activia

Activia In Numbers

 

 


WE’RE GLOBAL NUMBER ONE!

Activia® is the number one global fresh dairy brand in the world*, and we’re proud to celebrate that over 9 billion pots of Activia® are sold across 70 countries including Australia – each year. As each 125g pot contains 4.4 billion Bifidus ActiRegularis®, we reckon that’s 39.6 BILLION Bifidus we’ve sent into stomachs in the last year alone!

HOW DID WE GET TO NUMBER ONE?

We’re based on research – Activia® has benefited from the expertise of Danone Nutricia Research Scientists for more than 30 years.

We have a great range – Activia® has more than 1,000 products available worldwide.

Our products are unique – Activia® contains a unique mix of five different strains: Bifidobacterium lactis CNCM I-2494 known as Bifidus ActiRegularis®, Streptococcus thermophilus, 2 strains of Lactobacillus bulgaricus and Lactococcus lactis.

We don’t rush things – To create Activia®, we ferment milk at 37°C for 8 hours, and it takes 24 hours to produce an Activia® product from start to finish.

*Excluding Private Labels. Source: Nielsen 2015