Activia In Numbers
WE’RE GLOBAL NUMBER ONE!
Activia® is the number one global fresh dairy brand in the world*, and we’re proud to celebrate that over 9 billion pots of Activia® are sold across 70 countries including Australia – each year. As each 125g pot contains 4.4 billion Bifidus ActiRegularis®, we reckon that’s 39.6 BILLION Bifidus we’ve sent into stomachs in the last year alone!
HOW DID WE GET TO NUMBER ONE?
We’re based on research – Activia® has benefited from the expertise of Danone Nutricia Research Scientists for more than 30 years.
We have a great range – Activia® has more than 1,000 products available worldwide.
Our products are unique – Activia® contains a unique mix of five different strains: Bifidobacterium lactis CNCM I-2494 known as Bifidus ActiRegularis®, Streptococcus thermophilus, 2 strains of Lactobacillus bulgaricus and Lactococcus lactis.
We don’t rush things – To create Activia®, we ferment milk at 37°C for 8 hours, and it takes 24 hours to produce an Activia® product from start to finish.
*Excluding Private Labels. Source: Nielsen 2015