About Activia

Activia’s History

Step back through time to learn the history of Activia, and how 30 years of research has created a truly unique product

 

1899
Henry Tissier, a French paediatrician, first identifies Bifidobacteria in the intestinal flora of breast-fed babies.

1908
Élie Metchnikoff, a Nobel Prize winner studying at the Institute Pasteur, discovers the positive impact fermented dairy products have on our health.

1919
After hearing about Élie Metchnikoff’s research, Isaac Carasso manufactures his first yoghurt with ferments, selling it in pharmacies. He sets up a company called ‘Danone’, named for his son ‘little Daniel’.

1929
At the age of 24 ‘little Daniel’ Carasso founds the Danone company in France – marking the real start of our story.

1980s
During the 1980s, our Danone Research scientists work on developing a yoghurt containing Bifidobacteria.

1985
After conducting many experiments and in vitro screenings, the Danone Research team identifies a strain of Bifidobacteria that’s able to thrive and grow in milk – our exclusive  Bifidus ActiRegularis®.

1986
We develop a breakthrough process and mix of bacteria that allows us to produce a fermented milk product in which Bifidus ActiRegularis® can survive and grow in high quantities.

1987
In France, we launch Bio (the original name for  Activia®) in green packaging – a design as unique as its contents.

2000
Bifidus ActiRegularis®  is deposited in the French National Collection of Cultures and Microorganisms (CNCM) – a world renowned strain collection within the Pasteur Institute in Paris. The isolated strain is scientifically identified as Bifidobacterium  lactis CNCM I-2494.

2006
After almost 20 years on the market, Activia® becomes the worldwide brand name for our product.

Today
We’re the number one Global Fresh Dairy Brand in the world*, benefitting from more than 30 years of research expertise in ferments and yoghurt processes to create a truly unique product.

* excluding Private Labels. Source : Nielsen 2015