About Probiotics

Quick guide to probiotics, live cultures, and ferments

DO ALL YOGHURTS CONTAIN PROBIOTICS?

The World Health Organization (WHO)’s definition of probiotic is: live microorganism which, when administered in adequate amounts, confer a health benefit to the host. So probiotic by definition should give health benefits to the people who consume it. Unfortunately, not every live culture in yoghurt gives a health benefit.

WHAT ARE THE DIFFERENCES BETWEEN LIVE CULTURES AND PROBIOTICS?

Probiotic and Live cultures (or Ferments) are both live bacteria, but that’s where the similarities end.  Live cultures are a blend of one type or several strains of microorganisms, and they help transform milk into yoghurt, through the process of fermentation.

Probiotics are live microorganisms too. When you ingest enough of them, they have a specific benefit to the health of the host (in this case, your gut after you’ve eaten Activia®). In Activia’s case, the health benefit is helping to improve your digestive comfort.

AREN’T ALL PROBIOTIC YOGHURTS THE SAME?

The short answer is no. Not all Probiotic yoghurts have been proven to offer a specific health benefit. In Australia, Activia® is the only probiotic yoghurt to have its claim to improve digestive comfort validated by scientific studies.