Probiotics are good, friendly bacteria. They are cultures that have been shown to provide specific health benefits such as supporting gut health and contributing to the maintenance of a balanced gut microbiota, important for the proper functioning of the digestive system.
While all yoghurts have live and active cultures, not all have probiotics that provide digestive benefits. With its exclusive probiotics, Activia is proven to help improve your digestive comfort*. Only Activia contains 4.4 billion exclusive probiotics, Bifidus ActiRegularis, scientifically proven to survive through your stomach, reaching the intestines alive.
Study: Activia Efficacy Studies 2009