Intro to Probiotics: Behind the buzzwords

Intro to Probiotics: Behind the buzzwords

Bacteria, flora, microbiome... all the terms you need to know to become a gut health pro.


Microbes are tiny single-celled organisms. Some are good and support our bodies. Others cause diseases. Guess which ones we like.

Gut Flora

All of the bacteria and microorganisms that live inside your digestive tract. You have 300 to 500 different kinds inside yours.

And the composition is as unique as your fingerprint.

Live cultures (or ferment)

Live bacteria. A blend of one type or several strains of microorganisms, and they help transform milk into yoghurt, through the process of fermentation.


Bacteria with benefits.
They’re alive. And do you good beyond just providing nutrition. From the Greek and Latin “for life”. You’ll find billions living inside every Activia® product to help improve your digestive comfort*.


A species of Y-shaped bacteria / probiotic that specially loves your guts. You can find them there naturally. And in some fermented products, like Activia®.
Which means you can add them to the ones already in your belly by eating our probiotic yoghurt. The Bifidobactera in Activia is scientifically proven to survive through the stomach and reach the intestines alive.


When bacteria, yeasts or other microorganisms break down sugars and carbohydrates into different acids, gases or alcohol, it's called fermentation. Fermentation is the process of turning milk into yoghurt, or cabbage into kimchi. We use a unique 8-hour natural fermentation process, at a body-temperature replicating 37°C, which helps the probiotics in Activia thrive.

*By consuming 250g per day during 4 weeks as part of balanced diet and healthy lifestyle

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2023 Danone Ltd. All Rights Reserved. *Activia helps improve digestive comfort when 250g is consumed daily for at least 4 weeks as part of a healthy lifestyle and balanced diet.


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